Calculate your website conversion rate and measure performance against industry benchmarks
Calculate your website conversion rate and measure performance against industry benchmarks
Generated: 1/13/2026, 7:14:08 AM | AskSMB.io
Number of users or sessions to your website
Number of desired actions completed (sales, sign-ups, etc.)
Total visitors must be greater than zero
Conversion Rate
0%
Percentage of visitors who converted
Non-Conversions
0
Visitors who did not convert
Conversions per 1,000 Visitors
0.00
Standardized comparison metric
Performance Indicator
Invalid visitors
Based on industry benchmarks
Conversion rate is the percentage of visitors to your website who complete a desired action. This could be making a purchase, signing up for a newsletter, filling out a form, or any other goal you've defined. It's calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.
Conversion rate is a critical metric for measuring the effectiveness of your website and marketing efforts. A higher conversion rate means you're getting more value from your existing traffic, which is often more cost-effective than trying to attract more visitors. It helps you:
Conversion rates vary widely by industry and business type:
Avoid these common pitfalls:
Proven strategies to boost your conversion rate:
Scenario: An e-commerce store wants to measure their monthly performance.
Total visitors: 10,000
Conversions: 350 (purchases)
Results:
• Conversion rate: 3.5%
• Non-conversions: 9,650
• Conversions per 1,000 visitors: 35
• Performance: 🟡 Average - Room for improvement
This 3.5% conversion rate is slightly above the e-commerce average of 2-3%, indicating solid performance with opportunity to optimize toward the 5%+ excellent benchmark.