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Sales Target Calculator – Plan Revenue Goals - Free Business Calculator | ASK SMB
Pricing & Sales

Sales Target Calculator – Plan Revenue Goals

Free Sales Target Calculator. Break down revenue goals into clear daily and monthly sales targets.

Calculate Sales Target

Inputs

$

Total revenue goal you want to achieve

$

Average value per sale or deal

Number of days to achieve the target

Results

Average sale value must be greater than zero

How the Sales Target Calculator Works

What is a Sales Target?

A sales target is a specific, measurable goal that defines how much revenue or how many units a salesperson or team needs to sell within a given timeframe. It's more than just a number — it's a roadmap that guides daily activities and provides clear benchmarks for success. Sales targets help individuals and teams understand exactly what they need to accomplish, making abstract revenue goals concrete and actionable. They create accountability, enable performance tracking, and help identify when adjustments are needed to stay on track.

Why Breaking Targets Down Matters

  • Reduces Overwhelm: Big annual targets seem impossible, but 2 sales per day feels manageable
  • Enables Daily Tracking: Know immediately if you're on pace or falling behind
  • Builds Momentum: Small daily wins compound into major achievements
  • Improves Focus: Clear daily goals help prioritize high-impact activities
  • Allows Early Correction: Spot problems weekly, not at month-end

Calculation Formula

Total Sales Required = Revenue Target ÷ Average Sale Value

Sales Per Day = Total Sales Required ÷ Time Period

Example Calculation

Revenue target:$50,000
Average sale value:$500
Time period:50 days

Total Sales = $50,000 ÷ $500 = 100 sales

Sales Per Day = 100 ÷ 50 = 2 sales/day

Total sales required:100
Sales per day:2

Sales Targets vs Revenue Goals

Revenue goals focus on the dollar amount you want to achieve, while sales targets focus on the activities needed to get there. Revenue goals answer "how much?" while sales targets answer "how many?" Both are essential. Revenue goals provide financial direction and enable budgeting, while sales targets translate those goals into daily actions. The best sales strategies use both: set ambitious revenue goals for motivation, then break them into realistic daily sales targets for execution. This combination of vision and action is what drives consistent results.

Setting Realistic Sales Goals

Realistic targets balance ambition with achievability:

  • Review Historical Data: Look at past performance to set baseline expectations
  • Consider Conversion Rates: Factor in how many leads become customers
  • Account for Sales Cycles: Longer cycles mean fewer deals in a given period
  • Factor in Seasonality: Adjust targets for busy and slow seasons
  • Build in Buffer Time: Allow for holidays, vacations, and unexpected events
  • Start Conservative: Better to exceed moderate targets than miss aggressive ones

How to Improve Chances of Hitting Targets

  • 1.Track Daily: Monitor progress every day to catch problems early
  • 2.Front-Load Activity: Do more early in the period to build momentum
  • 3.Identify Best Sources: Double down on channels that produce results
  • 4.Improve Conversion: Even small improvements compound significantly
  • 5.Increase Pipeline: More opportunities mean more chances to hit targets
  • 6.Celebrate Milestones: Recognize progress to maintain motivation
  • 7.Adjust When Needed: Be willing to modify approach if something isn't working
  • 8.Focus on High-Value Activities: Not all tasks contribute equally to targets

Frequently Asked Questions

A sales target is a specific, measurable goal that defines how much revenue or how many units a salesperson or team needs to sell within a given timeframe. It provides clear direction and helps track performance against objectives. Sales targets can be set for individuals, teams, or entire organizations and typically include both revenue and volume metrics. They serve as benchmarks for success and help align sales activities with business goals.

💡 Quick Tips

  • All calculations happen in your browser - your data is private
  • Results update in real-time as you type
  • Export to PDF or share via link
  • No sign-up required

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